Raising a Glass to Mindful Drinking: The Rise of Zero-Sugar and Alcohol-Free Choices
The way we drink is changing. More consumers are rethinking what goes into their glass: less sugar, less alcohol, and more drinks that fit a balanced lifestyle without giving up on taste. At New Port Duty Free, we’re following this shift closely and growing our range to match.
Moderation Goes Mainstream
What started as a niche movement is now firmly mainstream. No- and low-alcohol volumes grew 13% in 2024 across the world’s top 10 markets for the category, and 61 million people started drinking no-alcohol options between 2022 and 2024, according to IWSR. IWSR also forecasts the volume of no-alcohol beer, wine, RTDs and spirits to grow by 36% between 2024 and 2029.
This isn’t limited to one generation. IWSR notes that moderation now cuts across all age groups, regions and demographics, and is no longer just a trend among younger drinkers. Many of these consumers aren’t giving up alcohol altogether. They’re choosing when to drink and when to reach for an alcohol-free option instead.
Less Sugar, More Awareness
Sugar is under the same spotlight, especially here in Singapore. Since the Nutri-Grade labels were introduced, household sugar intake from pre-packaged drinks has fallen by 18%, and manufacturers have reformulated products to cut overall sugar content by 21%. Consumers are reading labels more carefully and choosing lighter options, and brands are responding.
For New Port Duty Free, the lesson is clear: today’s consumers want choice. They want drinks that suit the occasion, whether that’s a celebration, a relaxed evening or a working day.
Taste Still Comes First
Alcohol-free drinks no longer have to be a compromise. While health and cutting back on alcohol remain the main reasons people choose no/low drinks, taste, availability and brand awareness have all become more important since 2022. In short, people will choose alcohol-free, but only if it tastes as good as the real thing.
That’s why New Port Duty Free focuses on alcohol-free options from established brands with real brewing and winemaking heritage.
Our Zero-Alcohol Picks
Warsteiner Fresh 0.0%
From one of Germany’s best-known breweries, Warsteiner Fresh is a German alcohol-free pilsner with a crisp malt character, a floral hop aroma and a clean, refreshing finish. Warsteiner brews all its beers according to the Reinheitsgebot, the German beer purity law. It’s an easy choice for beer lovers who want the full pilsner experience with zero alcohol.
Reymos 0.0%
Reymos is the signature Moscatel sparkling wine from its winery in Cheste, Valencia, and Reymos 0.0% brings that same aromatic, bubbly character to an alcohol-free bottle. Serve it chilled on its own, or use it as the base for alcohol-free spritzes and sparkling mocktails. It’s ideal for toasts where everyone at the table can join in.
Warsteiner Fresh 0.0% is available now through New Port Duty Free, with Reymos 0.0% arriving this October, so you can offer guests, crew and customers an alcohol-free option that doesn’t feel like second best.
Coming Soon: The Reymos 0.0% Launch
To celebrate the arrival of Reymos 0.0%, New Port Duty Free will host an exclusive, invite-only launch event on 27 October 2026. We’ll welcome a select group of media and key opinion leaders to be among the first to taste Reymos 0.0% and see how this alcohol-free Moscatel sparkling wine holds its own against its classic counterpart. Keep an eye on our channels for highlights from the event.
A Toast to Choice
Mindful drinking isn’t about saying no. It’s about having more options. As demand for zero-sugar and alcohol-free drinks keeps growing, New Port Duty Free will keep bringing in quality products that let everyone raise a glass their way.
Shop the Range
Ready to explore our zero-alcohol range? Shop Warsteiner Fresh 0.0%, Reymos 0.0% and more through our authorised distributor, TSA.
